Nowadays, to grow an audience on social media, it goes beyond posting information about your business or commenting on other posts. It is crucial for to have a proper sharing schedule that can help you double your traffic and provide valuable information to your audience.
The main things to look at are:
¢ Where to share?
¢ What to share?
¢ When to share?
There are many social platforms, but it is impossible to share on each and every network unless you have a large team working with you. In this case, you should focus on specific platforms.
Target your audience and find out where they spend most of their time. Like Facebook, Twitter, etc. Once you have narrowed down the platform, now you can focus on the sharing plan. You need a different approach for each platform as Facebook is entirely different from Twitter so try different approaches.
Now that you have figured out where you want to share, it is time to see what to share.
A good approach is to share mixed content instead of focusing on only one type of content. Instead of promotional updates, provide a service or entertainment so your audience can engage with your content. Give the people content that they can share across with their contacts. Also, focus on if you want to share an evergreen content or time sensitive one. If you want to do both, then schedule each type accordingly.
Now it is time to see how you want to relay your content to your audience. Here are a few things you can think about:
¢ Voice
¢ Type
Links, images, GIFs, etc. there are so many ways you can share your content. Find out what best suits you and do it.
¢ Update
Do not repeat the same image or quote twice in one day as it might bore your audience. Share a picture first and then a quote related to it etc.
Once you have decided the type of information, where to share it and how to share it, draw a schedule that shows when to share your content. Consider the following;
¢ Frequency: It mostly depends on your audience's response so manage your sharing frequency accordingly.
¢ Create a calendar: Do this so you can keep on track and outline time events.
¢ Testing: Share your content on various times/days and find out what best suits your audience.
¢ Analyze: See when most of your audience is online and post accordingly.
¢ Adjust: Set your times according to the time your audience gave the most response.
Having a comprehensive strategy of sharing your brand information in the social media can help your site to attract more customers.
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